Warnings: It can get very crowded, especially when there is a sale--maybe not Costco proportions but crowded nonetheless. They have multiple registers open, and they're pretty efficient about getting people checked out. Cell service can be very spotty in the store. That's not a SMS problem but just be warned that you may not be able to make/receive calls reliably while you're in the store.
Following the lead of Keeping Memories Alive (which was originally in the smaller building next door and named The Annex in its early years), many other stores have popped up and cater to the scrapbooking community. These shops provide many of the necessary tools for every scrapbooker's needs. Besides Keeping Memories Alive, these include companies such as Creative Memories, Making Memories, Stampin' Up!, and Close to My Heart.