Scrapbooking is one of the largest categories within the craft and hobby industry and now considered[by whom?] to be the third most popular craft in the nation. From 1996 through 2004, sales of scrapbooking products increased across the United States. In 2005, annual sales flattened for the first time after many back to back years of double growth. From 2006 through 2010 traditional scrapbooking sales have declined, while digital forms of scrapbooking have grown. Traditional scrapbooking sales for 2010 have declined to about $1.6 billion in annual sales from a peak of about $2.5 billion in 2005.[28]

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For example, college women around the turn of the century used scrapbooks extensively to construct representations of their everyday life as students. Without photograph albums to provide images of these life events, students created unique representations through scrapbooks in order to illustrate their lives using ephemera and memorabilia. A guest list or group of visiting cards might represent a young woman’s visit to a party. A playbill and ticket stub might serve as reminders of a trip to New York to see a Broadway show. Solid objects such as plants, silverware, or small trinkets were also used when further visual representation was needed.
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