Also, also on a good note, I've seen a few of Stacey's videos and have learned some things. For instance, now i know the difference between a Sizzix Big Kick and a Sizzix Big Shot! And now i know why I don't see the Big Shot in Joann's or Michael's! (I hear more of the Big Shot than the Big Kick, so I wanted to find out the difference between them.)
Following the lead of Keeping Memories Alive (which was originally in the smaller building next door and named The Annex in its early years), many other stores have popped up and cater to the scrapbooking community. These shops provide many of the necessary tools for every scrapbooker's needs. Besides Keeping Memories Alive, these include companies such as Creative Memories, Making Memories, Stampin' Up!, and Close to My Heart.
According to Google Trends, the search terms related to scrapbook and scrapbooking have seen a 70 percent decline since its peak in 2005-2006. However, there is much debate among the community of people who engage in memory keeping about what the decline means for the health and future of the industry as a whole. What seems to be clear is that traditional scrapbooking is once again in a transition period due to many forces including current economic issues, the influence of social media and the ease of digital sharing, and the rejection of the stereotype of traditional scrapbooks being something that is for older women. However, if one takes a closer look, it is easy to see all the ways people continue memory keeping even if it doesn't fall strictly within the definition of traditional scrapbooking as defined here.
In the 15th century, commonplace books, popular in England, emerged as a way to compile information that included recipes, quotations, letters, poems and more. Each commonplace book was unique to its creator's particular interests. Friendship albums became popular in the 16th century. These albums were used much like modern day yearbooks, where friends or patrons would enter their names, titles and short texts or illustrations at the request of the album's owner. These albums were often created as souvenirs of European tours and would contain local memorabilia including coats of arms or works of art commissioned by local artisans. Starting in 1570, it became fashionable to incorporate colored plates depicting popular scenes such as Venetian costumes or Carnival scenes. These provided affordable options as compared to original works and, as such, these plates were not sold to commemorate or document a specific event, but specifically as embellishments for albums. In 1775, James Granger published a history of England with several blank pages at the end of the book. The pages were designed to allow the book's owner to personalize the book with his own memorabilia. The practice of pasting engravings, lithographs and other illustrations into books, or even taking the books apart, inserting new matter, and rebinding them, became known as extra-illustrating or grangerizing. Additionally, friendship albums and school yearbooks afforded girls in the 18th and 19th centuries an outlet through which to share their literary skills, and allowed girls an opportunity to document their own personalized historical record previously not readily available to them.