According to Google Trends, the search terms related to scrapbook and scrapbooking have seen a 70 percent decline since its peak in 2005-2006. However, there is much debate among the community of people who engage in memory keeping about what the decline means for the health and future of the industry as a whole. What seems to be clear is that traditional scrapbooking is once again in a transition period due to many forces including current economic issues, the influence of social media and the ease of digital sharing, and the rejection of the stereotype of traditional scrapbooks being something that is for older women. However, if one takes a closer look, it is easy to see all the ways people continue memory keeping even if it doesn't fall strictly within the definition of traditional scrapbooking as defined here.
Scrapbooking is a method of preserving, presenting, arranging personal and family history in the form of a book, box, card. Typical memorabilia include photographs, printed media, and artwork. Scrapbook albums are often decorated and frequently contain extensive journaling. Scrapbooking started in the United Kingdom in the nineteenth century, but is now primarily a United States phenomenon.