Many consider journaling one of the most important elements of any scrapbook. Journaling is a personal choice and it can describe the event, the photographs, or relate feelings and emotions. Handwritten journaling is considered best by some scrapbookers who see handwriting as valuable for posterity, but many people journal on the computer and print it onto a variety of surfaces including vellum, tape, ribbon, and paper.
According to Google Trends, the search terms related to scrapbook and scrapbooking have seen a 70 percent decline since its peak in 2005-2006. However, there is much debate among the community of people who engage in memory keeping about what the decline means for the health and future of the industry as a whole. What seems to be clear is that traditional scrapbooking is once again in a transition period due to many forces including current economic issues, the influence of social media and the ease of digital sharing, and the rejection of the stereotype of traditional scrapbooks being something that is for older women. However, if one takes a closer look, it is easy to see all the ways people continue memory keeping even if it doesn't fall strictly within the definition of traditional scrapbooking as defined here.
For example, college women around the turn of the century used scrapbooks extensively to construct representations of their everyday life as students. Without photograph albums to provide images of these life events, students created unique representations through scrapbooks in order to illustrate their lives using ephemera and memorabilia. A guest list or group of visiting cards might represent a young woman’s visit to a party. A playbill and ticket stub might serve as reminders of a trip to New York to see a Broadway show. Solid objects such as plants, silverware, or small trinkets were also used when further visual representation was needed.